1. What is your legal status?
Usually services are provided by a legal entity, which may be registered in any jurisdiction. Your mobile app may be an intellectual property of your company. Your web-site may belong to you as a natural person, but on the other hand, you may provide services as a private entrepreneur.
Thus, depending on the country, where your legal entity is registered, you will have to comply with respective applicable laws. Ensure, that according to the domestic legislation, you may provide services you provide being in your legal status.
2. Who are your users, subscribers, customers?
Depending on the location of your users or subscribers, specific regulation may apply. For instance, some services are prohibited in some countries, while it’s ok to provide them in others. Also there is privacy regulation, which is specific for some regions, like European market, for example.
3. What services you provide and how much do you charge?
5. Refunds, IP, moderating and dispute resolution
Well, it’s good, if not obligatory to have a refund policy nowadays. Your clients have to understand the conditions and cases for refund. Also refund policy may be asked by the payment system.
It’s important to regulate the IP regime of your service. Usually it is stated, that you grant a license to your users for the usage of your web-site. Such license is quite limited and strict. On the other hand, users may also get access to additional content and functions of your web-site for additional payment. By the way, if the user will make a post or leave a comment on your website, who will have the IP rights for the text?
Let’s assume, you have a marketplace, where there are buyers of software licenses and developers, who have developed a respective software. The conflict starts between the buyer and the seller and they ask you to help. What are you going to do?