Marketing Compliance

Катерина Дубас Legal IT Group
Kateryna Dubas
Head of Privacy and Cybersecurity Practices at Legal IT Group
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We help businesses scale marketing and sales without violating privacy rules, incurring fines, or facing complaints from users and regulators.
Катерина Дубас, голова практик приватності та кібербезпеки

Why us

Privacy integrated into marketing and sales

Since 2018 we have been systematically building and implementing privacy programs that work alongside marketing, not against it.
  • A team of three FIPs

    A team of certified privacy experts (CIPM, CIPT, CIPP/E, FIP)
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  • Experience working across multiple jurisdictions

    We have practical experience working with GDPR and ePrivacy in the EU, UK PECR, as well as US laws including CAN-SPAM, CCPA/CPRA, and individual state requirements.
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  • Expertise in ad-tech and data-driven marketing

    We have worked on projects in ad-tech, CRM, email marketing, and analytics.
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  • Privacy ambassadors

    We regularly speak at industry events and train businesses to work with personal data responsibly
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track compliance – track compliance – track compliance – track compliance – track compliance – track compliance –

  • 01

    Marketing Privacy Discovery

    Interviews with the team, analysis of marketing channels, and research into how personal data is used in practice.
  • 02

    Gap Assessment

    We identify the path that needs to be taken to achieve marketing compliance.
  • 03

    Action Plan

    We create a concrete action plan for achieving marketing compliance.
  • 04

    Compliance Documentation

    Policies, procedures, consents, regulations, and clear implementation recommendations.
  • 05

    Ongoing Support

    We accompany marketing activities, help make the right decisions, and respond to user complaints and requests.

What is included? – What is included? – What is included? – What is included? – What is included? – What is included? –

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Documentation
  • Marketing Data Flow Map

    We identify the sources of personal data in marketing and sales and trace their lifecycle.
  • Current Marketing Compliance Status

    We analyze the product, marketing model, sales processes, contractors, and regulatory requirements.
  • Gap Assessment

    We research how your organization works with personal data and compare this against the requirements of applicable legislation and regulator expectations.
  • Action Plan

    We consolidate all identified gaps and translate them into clear recommendations and step-by-step instructions for bringing marketing and sales into compliance.
  • Website Policies

    We prepare and update legal documents for websites and marketing channels. Documents are adapted to marketing scenarios and the requirements of the EU, UK, and USA.
  • Cookie Compliance

    We describe the use of cookies, SDKs, pixels, and trackers in marketing. We prepare documentation for consent management.
  • Business Outreach & Direct Marketing Compliance

    We develop rules and documentation for email, SMS, push, and messenger campaigns, including cold outreach.
  • Data Collection and Transfer

    We prepare data processing registers, legitimate interest assessments (LIA), transfer impact assessments (TIA), and data processing agreements (DPA).
  • Vendor Assessment Process

    We analyze marketing platforms, CRM systems, advertising services, and other vendors.
  • Data Subject Rights & Requests

    We develop policies and workflows for handling requests relating to access, data deletion, marketing opt-out, and advertising opt-out.
  • Marketing Compliance Confirmation

    We prepare materials confirming that marketing processes comply with privacy requirements.
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How to implement this?

  • Transparent data collection

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    Clearly defined legal bases for cookies, email, push, and SMS communications with easy opt-out and user consent record-keeping.
  • Audit and flow map

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    Data Flow Map for all marketing channels, gap analysis, and a formed action plan for eliminating risks.
  • Documented processes

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    Privacy policy, Cookie policy, consent forms, data processing registers, LIA, DPA, TIA, and rules for cold outreach and direct marketing.
  • Scaling marketing across jurisdictions

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    Aligning marketing processes with the requirements of the EU, UK, USA, and Ukraine within a unified privacy program.
  • Team training

    Online training for marketing and sales teams with practical examples and tests.
  • Case-by-case support

    We support businesses in the event of user complaints or regulator requests. We update documentation in response to legislative changes and advise teams on new marketing scenarios.

How much does it cost?

It depends on the complexity of the request, the state of the compliance program, and the volume of data processed by the company.
Contact us

Certified GDPR experts

We hold 10+ certifications in the field of privacy.

Internationally confirmed expertise.

CIPP/E Dubas
CIPPE_Kotkov
CIPT_Dubas.pdf
Катерина Дубас. Кібербезпека

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