Data privacy compliance

compliance with GDPR and ePrivacy Directive
28/03
By Marketing, Data privacy compliance

Marketing 2024: correct use of social media and adtech networks

Marketing refers to any actions a company enacts to attract an audience to the company’s product or services through high-quality message delivery conducted in different ways. Marketing aims to deliver standalone value for prospects and…
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California DELETE Act for data brokers
24/10
By USA data privacy compliance

California’s DELETE Act has come into force: what are the new requirements for data brokers?

On October 10, the Governor of California signed Bill No. 362, the so-called DELETE Act, an amendment to the California Civil Code (hereinafter- CC). This document defines new requirements for data brokers that also work…
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29/09
By USA data privacy compliance

Protection of personal data in Brazil: differences in the scope of the LGPD and the new penal practice

Brazil’s Lei Geral de Proteção de Dados Pessoais (or LGPD), similar to GDPR, CCPA and PIPEDA, regulates personal data protection. For example, the LGPD also has an extraterritorial effect, and it can apply to any…
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23/02
By Marketing, Data privacy compliance

GDPR vs. Meta Platforms: is it time to change the business model?

“You need to set up targeted ads correctly” is a phrase any business that wants to find effective channels to promote its products or services hears today. On average, we spend about 7 hours a…
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17/01
By Data privacy compliance, USA data privacy compliance

CCPA vs. CPRA. New data protection rules in California (USA)

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020. It has created a data protection regulation that prescribes new consumer rights and business obligations regarding the collection of personal information. Probably…
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17/01
By Tetiana Tretyak Data privacy compliance, USA data privacy compliance

New laws of the USA on data protection in 2023

Currently, the United States of America (the «US») does not have a single codified act (except for the Children’s Online Privacy Protection Act) that would establish general rules for all states on how to collect,…
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